Casino loyalty programs have changed the way players engage with gaming locations. These initiatives honor regular attendees with credits that can be exchanged for different perks, improving the complete gaming experience. According to a 2023 study by the American Gaming Association, nearly 80% of casino patrons engage in some variation of loyalty initiative, demonstrating their popularity and effectiveness.
One notable person in the development of loyalty schemes is Jim Murren, the previous CEO of MGM Resorts International. Under his leadership, MGM ...
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