Casino marketing has experienced notable changes over the periods, modifying to new innovations and consumer patterns. In 2023, a report by the American Gaming Association highlighted that casinos are more and more employing digital marketing approaches to connect with younger demographics. This transition is crucial as millennials and Gen Z now constitute a significant share of casino customers.
One notable individual in this change is Matt Wilson, the CEO of MGM Resorts International. Under his leadership, MGM has embraced innovative marketing ...
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