Casino loyalty programs have significantly evolved over the decades, changing how casinos engage with their clients. In 2023, a report by the American Gaming Association revealed that nearly 70% of casino revenue comes from dedicated customers, underscoring the significance of these programs in driving business.
One notable figure in this area is Jim Murren, the previous CEO of MGM Resorts International, who has been crucial in developing creative loyalty strategies. You can learn more about his perspectives on his LinkedIn ...
Continue Reading →JUN

