Casino marketing has gone through considerable changes over the periods, adapting to new technologies and consumer behaviors. In 2023, a report by the American Gaming Association highlighted that casinos are more adopting digital marketing approaches to connect with younger demographics. This change is crucial as millennials and Gen Z now make up a significant portion of casino customers.
One prominent person in this evolution is Bill Hornbuckle, the CEO of MGM Resorts International. Under his guidance, MGM has embraced creative marketing ...
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