Casino loyalty programs have developed significantly over the years, changing how casinos engage with their patrons. These programs are intended to compensate players for their patronage, offering diverse rewards such as points, cashback, and exclusive access to events. According to a 2023 study by the American Gaming Association, loyalty programs have become a crucial component of customer loyalty strategies in the gaming field.
One significant example is MGM Resorts, which has revamped its loyalty program, M Life Rewards, to offer a ...
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