Casino loyalty programs have changed significantly over the period, becoming a crucial tool for holding players and boosting their gaming adventure. According to a two thousand twenty-three report by the American Gaming Association, nearly 80% of players engage in some type of loyalty program, which can result to higher player maintenance and higher spending.
One prominent figure in the evolution of loyalty programs is Jim Murren, the former CEO of MGM Resorts International. Under his direction, MGM unveiled the M Life ...
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