Casino loyalty initiatives have evolved dramatically over the years, developing from basic punch cards to sophisticated digital networks that monitor player actions and preferences. These schemes are crafted to reward frequent visitors with diverse perks, including free play, meals, and restricted access to events. According to a 2023 study by the American Gaming Association, nearly 80% of casino customers participate in some form of loyalty program, underscoring their importance in customer loyalty.
One prominent figure in the progress of modern loyalty ...
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