As the casino sector evolves, marketing approaches are increasingly concentrating on individualization and innovation to engage and keep players. According to a 2023 analysis by the American Gaming Association, tailored marketing can increase customer involvement by up to 30%, making it a vital component for casinos looking to enhance their competitive position.
One remarkable figure in this transformation is Matt Wilson, the CEO of Aristocrat Technologies, a company recognized for its innovative gaming products. His perspectives into the significance of data ...
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