Casino loyalty initiatives have become a keystone of player continuity strategies in the gambling industry. These initiatives incentivize players for their consistent patronage, offering advantages such as free play, dining deals, and private event access. According to a recent study by the American Gaming Association, casinos that implement robust loyalty schemes see a 30% increase in return visits from players.
One prominent figure in the casino loyalty sector is Jim Murren, former CEO of MGM Resorts International, who highlighted the value ...
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