Casino loyalty schemes have become a cornerstone of player maintenance strategies in the gaming industry. These schemes compensate players for their persistent patronage, presenting benefits such as free play, special events, and customized services. According to a 2023 analysis by the American Gaming Association, casinos that enforce robust loyalty initiatives see a 30% increase in recurrent visits from players.
One prominent figure in the gambling loyalty sector is Jim Murren, former CEO of MGM Resorts International, who underscored the importance of ...
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