Casino loyalty programs have transformed the way players engage with gaming venues, offering rewards that improve the overall experience. In 2023, a study by the American Gaming Association uncovered that nearly 70% of casino patrons take part in some form of loyalty program, highlighting their importance in customer loyalty.
One notable example is MGM Resorts, which has updated its M life Rewards program to provide customized encounters based on player preferences. You can find out more about their innovative approach on ...
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