Danny Sullivan recommends basing decisions on whether a change is good for the site visitors because that will align it with the kinds of sites Google wants to rank. Recognize that the web has an element of randomness that make some site visitors wary about visiting a site for the first time. Some high-quality sites fail to stand out because they do what they think they do what everyone else is doing. Site visitors may appreciate more effort to make it clearer who is behind the site. An example of something to consider avoiding are things like rote generic bios in favor of providing a real sense of why the site is important or matters.

Navigational intent

• You need to align your page with search intent to stand the best chance at ranking.
• You can use Google Analytics or your favorite SEO tool to measure organic traffic and rankings.
• When businesses include location-based keywords, they enhance their chances of ranking higher in search results.

This includes adding both a concise description and aesthetically pleasing pictures. When you include structured data, it can give your content an additional opportunity to rank near the top of search results. The results above appear both on the recipe card at the top of the page and as standard search results. To confirm that your website provides a good experience for users, start by checking your Core Web Vitals.

Ensuring your site is mobile-friendly is no longer optional – it’s essential for SEO success. Poor website structure and information architecture can doom even the best SEO campaigns. If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer. So to increase the odds that this page ranks, I could add an internal link to that page whenever I mention Google Search Console on other pages. While these visuals can help add value for your readers, they also provide GREAT opportunities to build backlinks as they’re highly shareable.

I always ensure that all the images in my blog post are properly optimized. TinyPNG is my favorite to compress and reduce the size of my images. It does a great job in compressing without compromising the original image quality. It’s the best strategy for full-time bloggers to get organic traffic with or without SEO. I actually don’t concentrate too much on SEO other than catchy titles, giving attention to sections of quality content and maybe it includes a header or two in the blog post itself. Since Google’s goal is to connect people with the web SEO Anomaly pages and sites that they’re looking for, they pay a lot of attention to things that increase bounce rate.

Actionable Off-Page SEO Techniques to Boost Google Ranking

Launched in 2015, RankBrain is one of Google’s machine learning systems that can connect words to concepts and helps Google understand the intent of a search query. The easiest way to define between system and signal is to say Google’s ranking systems can be thought of as the machine learning layers that are applied to refine search results. Start by really understanding Google’s motivation and how it works, so you can shape your approach to content and SEO strategy in order to rank. The more of a presence your local business has across a variety of platforms, the better the digital footprint and recognition your business will have with potential customers. Having Google My Business as a component of your overall digital marketing strategy is a great way to help you build brand awareness with your local audience.

Leveraging Customer Reviews

This means your search history can’t manipulate the results that are presented to you. This is where Semrush actually ranks in the SERPs (#3 position), given that I’m currently searching in Incognito mode. However, despite how “easy” it is, many people still carry out this method incorrectly.