For new post creation, simply provide us with your primary keyword and the general topic you would like to cover. We will verify that the provided keyword is appropriate for informational content, and refine the topic accordingly. Download our free on-page SEO checklist to help you boost your organic rankings in the search results. Remember, it’s Google’s goal to provide a good user experience to its users.

Given that 54% of Americans lack literary proficiency (essentially reading below the equivalent of a sixth-grade level), this means we’re alienating at least 46% of readers. If we could bring the reading grade level down, more people would be able to read it. You can use free tools like Hemingway and Grammarly to fix this. For example, to curate our list of the best Facebook groups for SEOs, we asked the 12K+ members of our customer-only group to vote for their favorites. Instead of burying this fact deep in the post, we highlighted it in the very first paragraph.

How to Easily Track Your On-Page SEO Strategy Free Excel Template

On the other hand, a product page in an online store doesn’t require thousands of words. The user is looking for the most important information about the product in a simple, scannable form. Google is becoming better at understanding what kind of results people want to see. Sure, every page goes down now and then but it shouldn’t happen too often and for a long period of time. Having too many long-lasting downtime periods has a negative impact on your SEO and traffic. Another thing you can do to improve the crawlability of your website is to make sure it has as few downtimes as possible.

Scan Your Keyword

Whilst it will not be visually present on your webpage, audiences will be able to read this via screen readers. For example, the H1 on this page is the article title, “Understanding On-page SEO” is an H2, and this section is an H3. The higher up the title is, the more relevant it is to impacting your search results.

With the right information, they can lead to additional traffic and sales for your business—without extra marketing spend. They assist search engines in interpreting the subject and relevance of your content. And because QuestionDB focuses on questions that people ask on Reddit, you can find keyword and topic ideas that most other tools won’t show you. As it turns out, you can ALSO get sitelinks on all sorts of pages… from blog posts to ecommerce category pages.

A dedicated marketing and SEO team

It also shows Google that your page is a hub of high quality content. Then, add a few internal links from those pages to a high-priority page on your site. You want to check your site’s code to make sure your page title is wrapped in an H1. So, we changed the blog post into a comparison article PLUS a free interactive backlink checker tool.

Plant and factory together might refer to a manufacturing plant, whereas plant and shrub refer to vegetation. From an SEO point of view, this means creating content using natural language and variations, instead of employing the same strict keywords over and over again. On the other hand, the query Dog Motion Picture means something else entirely, and it’s important for search engines to know the difference. For SEO purposes, when we measure TF-IDF’s correlation with higher rankings, it performs only moderately better than individual keyword usage. In other words, generating a high TF-IDF score by itself generally isn’t enough to expect much of an SEO boost.

Search results located below the map pack are called localized organic results. NAP (name, address, SEO Anomaly phone) citations are online mentions of your business that display your business name, address, and phone number. Usually, UX improvements should be applied to the entire website, not just webpages. However, if you want to keep pages with unique layouts, keep in mind that a different design means a different experience.

• On the other hand, my voice search study gives bloggers and journalists data that they can EASILY reference.
• Whether it’s a mobile phone, tablet, or computer, your audience will get the best experience for their device.
• Both of these factors are important for your SEO campaign, which is why most SEO service packages include both on-page and off-page SEO.
• That can lead to higher rankings for relevant keywords as well.
• Although Ahrefs is famous for its comprehensive toolset for SEO, its broken link finder is one of the best out there.

This way, it is quite easy to detect the network of spammy websites. This great case study by Reboot Online shows that outgoing links are probably used as a ranking signal by Google. We double-checked the importance of all the factors with this great list of SEO success factors by Cyrus Shepard, supported by case studies, expert opinions and statements from Google.

Consider compressing large image files where possible to aid load speed without losing out on quality and limiting large animated images. If you have the means to produce original imagery rather than stock photos, it’s worth exploring, as this can aid ranking in image searches. Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites.