That keeps things nice and secure, especially when you’re collaborating with external teams. The Meta Business Manager interface lets you view and manage all your business assets in one place. It’s separate from your other personal profile and Facebook account. It centralises Facebook, Instagram and messaging tools in one place so that you can save time, create connections with more people and meet your goals. Meta Business Suite offers several unique tools that facilitate cross-Meta engagement (posting, messaging, advertising), planning and insights. Creating reports to see how you are doing with your current social media strategy would also be easier.

This creates a unified customer service experience across channels. Asset groups are great for keeping things organized as your business grows. And you can tweak them whenever clients change, or new pages are launched. They’re also brilliant for agencies managing multiple clients or big companies with many brands. To add a Page, go to “Business Settings” and click “Accounts.” Then select “Pages” and choose “Add”.

This makes it easier to keep track of your Facebook activities and keep everyone on the same page. Other social media platforms charge for their tools and services. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy. It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. If you’ve been curious about using Facebook for business, it’s not too late to start.

How to Get Started With Meta Business Suite Complete Guide

There are loads of detailed analytics in Meta Business Manager that can guide your strategy. Make sure that everyone has the minimum permissions they need to do their job, but no more than that. You’ll also need to work with the agency to share access and make sure that permissions are up-to-date.

• Other social media platforms charge for their tools and services.
• According to Statista, Facebook is the most widely used social media platform, with over 3 billion active users at the end of 2023 1.
• Business Manager lets you control who has access to your assets and what they can do.
• If you don’t already have a Facebook business account, now is the best time to create one.
• You’ll need this both for security and organizing your team’s workflow.
• Click on the Inbox portion located at the top of the page.

Cover images must be at least 720 pixels wide, while profile images should be 320 pixels wide by 320 pixels tall. Once you create an account, you’ll see a menu on the left-hand side of your newsfeed that looks like the one below. You can also assign specific people to manage these accounts. Meta Business Suite is a newer, streamlined tool for managing your Facebook and Instagram presence.

What is Facebook Business Manager?

You’ll get a unique pixel ID and installation instructions. However, since Facebook became Meta in 2021, anyone with a Meta Business Manager account has a bit more power. These days, you can also use it to handle business activity on Instagram and WhatsApp. In fact, a Facebook Business Manager account has so many features that you might not even realize the full extent of its capabilities. Learn to navigate Facebook Business Manager with our practical guide. Read the article and boost your ad performance and streamline management.

Security check

The idea is that customers can browse and buy your products directly on social media. Then, assign people to the group with specific roles like admin or analyst. Facebook Business Manager is not Stellar Spins Casino just about managing business pages and ad campaigns. It also has a few other useful features, like managing asset groups, setting up product catalogs, and integrating messaging platforms.

Utilize Sprout’s Instagram integration to create, schedule, publish and engage with posts. If you don’t want to miss a metrics update, you can even set up customer reports to be automatically sent to your team on a regular basis. There’s also a handy breakdown feature to see how your ads perform across different placements, age groups, or devices. You can use that to fine-tune your targeting and ad placement strategies.