Artificial Intelligence (AI) is revolutionizing the casino sector by enhancing operational efficiency and upgrading customer experiences. In 2023, a study by Deloitte pointed out that AI tools could boost revenue in the gaming industry by up to 30% by optimizing marketing tactics and tailoring player connections.
One notable company leading this initiative is IGT (International Game Technology), which has embedded AI into its gaming machines to analyze player behavior and choices. This facilitates for personalized gaming encounters that keep players involved. ...
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